Posts Tagged ‘microtrends’

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Microtrends: The Small Forces Behind Tomorrow’s Big Changes is written by Mark J. Penn and Kinney Zalesne, pollsters who have solid numbers to back up all the trends they describe. Each trend– and there are more than 70 — gets its own short chapter. I found the book very readable. I would pick it up to read one trend and would find I’d read 4 or 5 before I tore myself away.

Quite a few of the trends, like long-term couples now being more likely to live apart, are not examples of simple living. But here and there throughout the book, I saw glimpses of possible futures. One of the main points that Penn makes is that now a trend that just attracts a very small percentage of Americans can still have quite a large influence on our society.

Some of the trends that are at least loosely related to living simply include: Read the rest of this entry »